Wate-On

Well, this is interesting…

When I see full-figured women celebrated and glamorized in old movies, I assume that this is representative of a time when women were happier and healthier because they were not pressured to diet. But look at this…

In pill form or “liquid emulsion”, Wate-On promises to put on pounds fast to avoid the dreaded “skinny” figure. These ads are a perfect flipside to the ones I used to see in teen magazines for diet pills. In both cases, the unwanted condition (then “skinny”, now “fat”) is portrayed as a medical issue. Underweight due to poor eating? Or overweight due to… poor eating? It just goes to show you that while it is evident that the definition of desirable/undesirable bodies change for a given era, so do conceptions of health.

Check out more ads and more in-depth analysis at my favorite blog, Sociological Images

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